Art Direction, Design, Character Development, and Storyboarding for MiraLAX’s 2021 Animated Campaign.
Brought the creative to life across TV, social media, and out-of-home placements, ensuring a cohesive and engaging visual narrative across all platforms.
Created characters in real-life situations to portray everyday people not quite feeling like themselves due to constipation.
To reinforce MiraLAX’s identity, the environments were designed around the brand’s color palette, with organic, abstract forms woven in as understated accents—helping the work feel distinctly on-brand while remaining approachable and fluid.
